Kellogg’s Gardenburger or A Cautionary Tale For Expo Entrepreneurs

A Tale of Flying Too High in The Freezer Aisle 

Once upon a time, there was a product that everyone loved and its sales showed. But like many kings, they grew too proud, stopped paying attention to their kingdom, and left the business of veggie burgers to others. 

When they announced to the world, “we’re going to advertise during the Super Bowl,” the most expensive seconds on air, they were flying high or drunk on power or maybe just like many, too optimistic. Imagine what they could have done had they spent the money wisely, promoting a product in the places it is sold.

So while you’re traveling the aisles of the Natural Products Expo West, don’t forget how the mighty have fallen.

And in the meantime, kudos to Kellogg’s. We’re not so sure that the king can live again, but if they do half as well as they’ve done with Kashi, things should get juicy in the freezer aisle.


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