CNNMoney on Wal-Mart and Seventh Generation

In an otherwise run-of-the-mill story on green consumer goods, CNNMoney reported on opportunities for Seventh Generation to sell products in Wal-Mart.

The story money.cnn.com/news/articles/newstex/IBD-0001-23786283.htm reported that Wal-Mart has contacted Seventh Generation about selling its products.

Notably, the piece glaringly failed to mention https://naturalbusinessnews.wordpress.com/2012/05/05/clorox-goes-natural-with-burts-bees-and-green-works Clorox’s recent entry into the biodegradable cleaning segment, which left us thinking it was about as well-researched as late night meanderings on the Personal Ads section of Craigslist. What we mean to say is that it was loaded with facts, without saying very much.

We’ll try to see if anyone there can confirm moves by Wal-Mart to sell Seventh Generation. As quoted in the piece, Seventh Generation President Jeffrey Hollender noted the obvious advantages of gaining placement in Wal-Mart.

“They can change the industry in the same way that we used to expect the government to change industry.”

We’re happy to state that the piece also noted Hollender, while praising Wal-Mart’s green initiatives, called them baby steps—something that reminds us why Hollender was named by NBN as number five in our list of the industry’s top leaders. As always, his vision exceeds the narrow width of the sales column on the company spreadsheet.

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