Diamond Foods To Purchase Kettle Chips for $615 Million

Diamond Foods makers of Diamond and Emerald brand nuts and Pop Secret microwave popcorn will purchase Kettle Chips from the British Lion Capital Group for $615 million. Lion purchased Kettle in 2006 for $270 million. 

Shares of Diamond fell 10% on Friday after news of the deal. As reported in the Wall Street Journal, analysts worry that the huge investment in a product category which Diamond has no experience could be problematic.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: