Hain’s Spectrum to Sponsor TV Cooking Show

In noteworthy news for a company that we frequently think has too many brands to manage, Spectrum Organics will be a major sponsor of noted chef Jacques Pepin’s new TV show, ‘Jacques Pepin’s Fast Food My Way’, starting this fall on PBS. 

Creative moves like this have been historically absent in Hain’s recent strategy, and should provide a welcome boost to the company’s ever-growing portfolio of top notch brands.

In addition, Spectrum launched a line of single origin olive oils at Expo West that were a terrific addition, and might start to disprove our assessment of Hain brands as stodgy. Look for them in our upcoming BEST IN SHOW feature, next week.

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