Trinity Launches….Err…Organic…Um… Water

Okay we like the folks at Trinity Water. We really do. But the news that the company has launched a new line of organic flavored waters leaves us wondering if someone spent too much time in the spring and had their common sense soaked out of them. Its organic flavored water, but come on folks, really.

While the use of so called natural flavors is mostly a nice way to say ‘bunch of flavor chemicals added’ we wonder where the value is, other than hucksterism, in promoting a water as organic.

Luckily USDA National Organic Programs wont allow them to use the seal or the words organic on the label. We’re looking forward to seeing the bottle. Send us a picture if you have one.

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