Who Owns Whom? Or A Fruit Loop And An Organic Oat Flake Walked Into A Bar

Wondering if the same folks who make Fruit Loops make your favorite organic cereal? Or if that energy bar you buy before heading to Pilates class is made by the same company that pumps out Kit Kats? Check out the Organic Consumers Association corporate ownership chart. While a rapid and dizzying rate of mergers and acquisitions has taken place in the natural products market, corporate parents try to keep fingerprints off their small is better focused brands. For example Phillip Morris’ Kraft owns Boca Burger, Kellogg’s owns Kashi and General Mills owns Cascadian Farm. Take a look and see who owns what here:


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