Take The Lunesta Challenge

Big Pharma Hits a New Marketing Low 

In case you haven’t seen the commercials with the green (more like neon green or Chernobyl green) butterflies flitting around the heads and beds of people taking the latest sleep aid Lunesta you’re lucky.

But read on here cause you should know that using sleeping pills is touted as a challenge, something that you should be proud of I guess.

Shame on the FDA. The text below is from an email I received after signing up for the Lunesta Challenge. NBN wonders if McKesson is planning a rewards program, too.

Now Get 7 Free Nights of LUNESTA with the LUNESTA 7-Night Challenge

Welcome to the LUNESTA 7-Night Challenge!

For a limited time, we invite you to try 7 nights of Lunesta® (eszopiclone) for free*. LUNESTA helps you fall asleep quickly and stay asleep through the night. Your chance to get 7 free tablets of LUNESTA will end on November 3, 2006. Talk to your doctor about LUNESTA today!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: