Tag Archives: Target

Green Cleaning Deal: Ecover Acquires Method

San Francisco based Method was purchased by Belgium based EU leading green cleaning products manufacturer Ecover on Tuesday.  The combined company will be the largest green cleaning company in the world. Method  transformed the Plain Jane green cleaning category with its trendy packaging and product colors, appealing to everyone from Martha Stewart fans,  climate change deniers […]

Wal-Mart’s New Campaign Makes Us Queasy

New ‘Humanitarian’ Strategy Revealed  As noted in the March 2nd New York Times, Wal-Mart’s new marketing strategy, that includes selling premium items across all segments isn’t about capturing more and more retail sales it’s a humanitarian effort. The low price message is now history. In its stead Wal-Mart’s new campaign is to convince America that […]

Senate Proposes Changes on Organic Rules

Is It Like Putting the Fox in Charge of Guarding The Henhouse  More and more granola minded soccer moms are buying organic nut butters, gallons of Odwalla juices and Amy’s Organic frozen dinners at big box stores. No surprise here. In San Francisco, I know lots of folks who load up their Volvos at Whole […]

Better Options for Germ Fever

We’re old school. Whether it’s constant chatter about the H1N1 virus or volunteering at the ever so sneeze ridden High Horizons Elementary School in Bridgeport, Connecticut we just wash our hands a lot and JUST SAY NO to Purell and those other hand sanitizers.  Call us paranoid and you might be right but NBN worries that all […]

Forget Wal-Mart? Target Will Be The Real Mass Market Organic Powerhouse

Of course forgetting Wal-Mart is like forgetting global warming.  It can’t be done.  Unless you’re dead. But here’s the point.  While Wal-Mart will be a major force in any market it enters, its ability to reach natural and organic consumers is limited.  They don’t like shopping there and when these folks do, they are often […]

Wal-Mart’s Organic Ambition Shakes Up The Natural Products Expo

Giant Retailer Rattles Some Nerves, Has Others Dreaming of Gold While we didn’t get to talk to any of the Wal-Mart buyers that were at the show and who everyone was looking for, we do know one thing: Wal-Mart was on everywhere lips at the Expo in Anaheim, spoken with trepidation from some, and excitement […]